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Learn about dark patterns, fair patterns and much more

Willing to dig further on dark patterns? Here are curated resources, including hundreds of publications we analyzed in our R&D Lab, conferences, webinars and job opportunities to fight dark patterns.

Boon, Boudewijn, et al. (2015)

Addressing the root causes of (un)sustainability entails fundamentally changing our ways of living. This requires going beyond technology and behaviour-oriented approaches common under the umbrella of sustainable development (SD). More fundamental change is required to increase the possibility of realizing ecological and psychological well-being. Here, such change is conceptualized as ‘characterological change’. Next to SD another domain is introduced: characterological development (CD). The potential role of design-interventions in CD is explored in this article. Two studies were conducted, a literature study and experts interviews, covering the fields of Design for Sustainable Behaviour, Persuasive Technology, Practice-Oriented Design and Philosophy of Technology. The literature study shows that current research and interventions predominantly fall within the domain of SD, leaving character and related notions largely unaddressed.

Bruhner, Carl Magnus, et al. (2023)

In this paper, the authors present a novel solution expanding the Advanced Data Protection Control (ADPC) mechanism to bridge current gaps in user data and privacy control. Their solution moves the consent control to the browser interface to give users a seamless and hassle-free experience, while at the same time offering content providers a way to be legally compliant with legislation. Through an extensive review, they evaluate previous works and identify current gaps in user data control. They then present a blueprint for future implementation and suggest features to support privacy control online for users globally.

Chang, Daphne et al. (2016)

HCI research has extensively studied nudging user behaviour and how corporations have often used this as an avenue to influence user information disclosure. In this paper, the researchers test the effect of norm-shaping design patterns on information divulging behaviour. Primarily their findings indicate a key mechanism by which norm-shaping designs can change beliefs and subsequent disclosure behaviours.

Commission Nationale Informatique & Libertés (CNIL) (2019)

Design is promising in a world which prizes beauty and functionality. With this understanding, web giants have customised their experiences, competed to attract users, and influenced as substantially as possible, their behaviours across diverse fields. However, this model is not followed any longer perhaps in light of the growing concerns about the utilisation of personal data. Laws like the General Data Protection Regulation (GDPR) also have offered instruments to make users the focus of the data economy. This article focuses on proposing operational recommendations to strengthen the choices to which users are entitled through design solutions.

Competition and Markets Authority (2022)

This paper discusses the current CMA thinking in this important area for its ongoing programme of competition and consumer enforcement. It also explains why online choice architecture is relevant to both consumer protection policy and competition policy and outlines a novel taxonomy of practices.

Competition and Markets Authority (CMA), 2023

The purpose of this open letter is to help businesses understand and comply with their existing obligations under consumer protection law when making urgency claims (for example, countdown timers, scarcity or ‘act fast’ messages) and/or price reduction claims online. The letter includes examples where common claims made by online businesses to consumers during the shopping process may breach the law, for example by misleading consumers or by putting unfair pressure on them.

Sinders, Caroline (2023)

In this publication, the author explores the malicious, confusing, and deceitful things that occur after signing up for digital services, as well as how design can nudge us to forget about a free trial or accidentally sign up for things that we didn’t intend to. In an experiment carried out from August 2 to October 4, 2022, the author attempted to unsubscribe from 16 online services which in turn knowingly or unknowingly made it difficult to do so. She recorded all the different kinds of problems that occurred, and all the websites engaged in bad or confusing tactics at some point, even after successfully unsubscribing.

Competition and Markets Authority (2023)

Following the CMA's open letter to online businesses regarding urgency and price reduction claims, the Authority published this document featuring examples where common claims made by online businesses to consumers during the shopping process may breach the law, for example by misleading consumers or by putting unfair pressure on them.

Consumer Policy Research Centre (2022)

Deceptive designs range from those that are ubiquitous and frustrating for consumers to those that are misleading and deceptive and can lead to significant consumer harm. In light of this, this report considers the common types of dark patterns, the impact of dark patterns on consumers, and the next steps businesses, governments, and consumers can take to reduce harm.

Consumer Policy Research Centre (CPRC) (2023)

The central idea of this working paper is that issues of safety and fairness can no longer be regulated using consumer choice as the primary protection. Instead, consumers need a privacy law that stops harmful business practices before they cause significant harm. Two concepts are explored in this working paper to address both current and emerging data harms: duty of care or best-interests duty and the privacy safety regime. Borrowing concepts from product intervention powers and product safety interventions, the CPRC proposes options that would allow governments and regulators to stop or limit obviously harmful uses of data as well as a process for regulators to proactively restrict and test new harmful practices as they evolve. It concludes that the law needs to require more effort on the part of businesses to assess whether and how they collect, share, and use data that results in fair outcomes for their customers.

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