Reha Tuncer, Anastasia Sergeeva, Kerstin Bongard-Blanchy, Verena Distler, Sophie Doublet & Vincent Koenig
In e-commerce, limited-time and limited-quantity cues are often used to influence consumer decisions. However, our study with 202 participants suggests that these cues can lead to perceptions of lower benevolence from online vendors. Websites without such cues provided a better user experience. Limited-time cues even elicited frustration. These findings have implications for dark pattern research, designers, and online vendors, emphasizing the need for ethical design in e-commerce.











































