Vibhav Singh, Niraj Kumar Vishvakarma and Vinod Kumar
This research examines the obstacles to overcoming dark patterns in e-commerce, manipulative strategies that companies use to influence consumer behavior. Employing total interpretive structural modeling (TISM) and expert insights, the study identifies major barriers like user unawareness and trust in brands. It also highlights the challenges posed by designer bias and user fatigue. The goal is to educate consumers, assist regulatory bodies, and promote ethical design standards in e-commerce.











































