Vibhav Singh, Niraj Kumar Vishvakarma and Vinod Kumar
This study identifies and models the key enablers driving the use of dark patterns in e-commerce companies, employing Total Interpretive Structural Modeling (TISM) and MICMAC analysis. Findings highlight that partial human control over cognitive biases, market competition pressures, and emotional triggers are the primary enablers, whereas long-term economic goals show limited influence. The research offers valuable insights for business managers to counteract dark patterns and for legal agencies to develop strategies against them, filling a crucial gap in existing literature.











































