Lene Pettersen and Faltin Karlsen
The study conducted in 2022 delved into the intricate business models of dating applications against the backdrop of escalating numbers of involuntary singles. Through a meticulous blend of 22 in-depth interviews, systematic app analyses, and diary studies centered on Norwegian users, the research aimed to untangle the paradoxical dynamics inherent in these platforms. By amalgamating user insights with platform functionalities, the study sought to offer a nuanced portrayal of an industry situated at the crossroads of technology and human connections.











































