UFC-Que choisir v. META

Following European court rulings, Meta has begun seeking explicit consent from consumers to process their data for advertising purposes. However, consumer association UFC-Que choisir has claimed that Meta's "Pay or Okay policy" does not meet the requirements of informed consent under Article 7 GDPR, as it does not specify the precise purpose of each type of data processing. The association also alleges that Meta obscures the extent of its data processing and tracking practices through ambiguous language.