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Willing to dig further on dark patterns? Here are curated resources, including hundreds of publications we analyzed in our R&D Lab, conferences, webinars and job opportunities to fight dark patterns.
The FTC is taking action against H&R Block for deceptive marketing and unfair practices, including deleting consumer tax data and misleadingly promoting their products as “free.” The company's practices allegedly led consumers into higher-cost products and presented challenges when attempting to downgrade, costing consumers time and money. H&R Block also allegedly engaged in deceptive advertising, marketing its services as “free” when many consumers were not eligible for the free products.
On April 12, 2022, the CFPB filed a lawsuit in federal court against TransUnion and executive John Danaher for violating a 2017 law enforcement order aimed at stopping deceptive marketing practices. Despite agreeing to a settlement in 2017 to stop its deceptive practices, TransUnion was found to have violated the terms in 2019 and 2020 by using dark patterns to trick individuals into recurring payments and making it difficult to cancel them. The CFPB is now seeking monetary relief for consumers, injunctive relief, and civil money penalties.
Harper Glasscock has filed a federal class action lawsuit against major gaming companies including Activision Blizzard and Microsoft, claiming intentional design of video games to foster addiction, particularly among minors and young adults. The lawsuit claims that the use of dark patterns, feedback loops, reward systems, and patented technologies developed with insights from behavioral psychologists and neuroscientists have contributed to gaming addiction. The suit alleges brain damage, cognitive impairment, depression, anxiety, and other mental health issues as direct outcomes of video game addiction.
The US Consumer Financial Protection Bureau (CFPB) is suing online loan company SoLo Funds for deceptive practices. Despite advertising zero-interest loans, SoLo uses dark patterns to ensure borrowers pay a fee, disguised as a "tip" or "donation". The CFPB alleges that SoLo misrepresents the cost of loans, uses digital dark patterns to trick borrowers, makes false threats, and creates a "social credit" score without adequate safeguards. Between March 2018 and December 2022, SoLo received over $8 million in "donations" and lenders received almost $13 million in "tips".
Bank of America has agreed to an $8 million settlement in a class-action lawsuit over deceptive transfer fees. The lawsuit alleged that account holders were charged up to $10 for transfers that could have been conducted for free, due to the bank's misrepresentations and deceptive design.
On April 25, 2024, the Federal Trade Commission (FTC) took action against bill payment company Doxo, CEO Steve Shivers, and Vice President Roger Parks. The FTC alleges that Doxo used misleading search ads to impersonate consumers’ billers, used dark patterns to hide additional fees on consumers' bills, and signed consumers up for its recurring subscription program without clear consent, violating several Acts.
Match Group, the parent company of dating apps Tinder, Hinge, and the League, is currently involved in a lawsuit. The lawsuit alleges that these apps are designed with the intention of addicting users and encouraging them to make payments for continued use. According to the suit, Match Group employs gamification techniques to keep users engaged and spending money, ultimately prioritizing corporate profits over users' relationship goals. The plaintiffs are seeking class action status for violations of consumer protection, false advertising, and defective design laws.
Google has agreed to pay $350M to its shareholders as a settlement for deceptive practices related to Google+. The lawsuit claimed that Google hid a software glitch that exposed user data while publicly emphasizing data security. The settlement aims to repay damages suffered by shareholders due to the glitch causing a drop in share value. Approval from a U.S. District Judge is pending.
Legoland New York is facing a class action lawsuit for allegedly failing to disclose a $4.99 processing fee until checkout, violating the NY Arts and Cultural Affairs Law. The park is accused of advertising one set of prices and then adding the fee at checkout, resulting in a significant price increase. According to the lawsuit, this tactic has allowed the park to deceive customers and collect substantial amounts of money.
A class action lawsuit has been filed against Hilton, alleging that the hotel chain falsely advertises its rates by charging hidden fees, including "resort fees" and "destination fees." The lawsuit claims that Hilton fails to disclose the full cost of its hotel rooms upfront and adds on these fees at the last minute, cheating consumers out of millions of dollars. According to the lawsuit, Hilton's deceptive practices violated consumers' rights to truthful information about the actual price of the nightly room rates.

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